GROHE is a leading global manufacturer of pioneering water technologies.
GROHE
- CLIENT
- GROHE
- SERVICES
- User ResearchWeb StrategyUX ConsultingProject ManagementData & AnalyticsIT Architecture
- WEBSITE
- https://www.grohe.de
Starting in 2018, Neuzeit developed the technological redesign of a multinational digital infrastructure for over 50 countries over four years on behalf of Digitas Pixelpark.
Challenge
GROHE's original digital infrastructure presented itself as a fragmented system landscape.
The Consequences:
- High maintenance effort
No intuitive user experience
Minimal incentives for further interactions
The Vision:
- A holistic digital experience platform
Seamless, responsive user interface
Transaction-oriented design
Seamless functionality in over 50 countries
Digital Experience Platform (DXP)
A globally consistent website that creates a local user experience in over 50 countries.
Together, we have created a strategic ecosystem that combines technological precision with customer-oriented innovation. The Digital Experience (DX) platform specifically addresses the needs of consumers, installers, architects, and project developers.
Orchestration of various system components:
FirstSpirit from Crownpeak, SAP Commerce, Salesforce CRM, Celum DAM,
and a central identity platform (IDP).
KEY RESULTS
With the rollout of the DXP platform, all defined KPIs were achieved or exceeded
The integration enabled seamless collaboration across departments and created a unified customer experience. Conversion rates increased by 40%, while operational efficiency improved by 35% through automated processes.
