Lekkerland is a wholesaler of convenience products and supplies gas stations, shops, and restaurants with snacks, beverages, and services.
Lekkerland24
- CLIENT
- Lekkerland24
- SERVICES
- UX/UI ConceptDevelopment
- WEBSITE
- https://www.lekkerland24.de
We supported Lekkerland, a leading wholesaler, in the digital transformation of its core business. Our responsibility encompassed the entire process – from UI/UX concept to complete technical implementation – with particular focus on optimizing the login processes on lekkerland24.de.
The Challenge
Complex processes and high efficiency
The central challenge was to transform the complex, established business processes of a long-standing wholesaler operating in the market into a modern, efficient, and user-friendly digital environment. This included developing a fully responsive version of the online shop, creating a unified registration process for existing and new customers, as well as designing stand-alone applications such as the innovative combinator tool "Weinberater".
THE PROCESS
Digitalization of business processes
Our approach was consistently agile and technology-driven. For the frontend, we built on a modern stack of React, JavaScript, HTML, and CSS to create a dynamic and responsive user experience. Tools like Gulp and Fractal JS ensured not only high code quality but also an efficient development process. The UI/UX design was precisely tailored to the Lekkerland style guide, guaranteeing a brand experience seamlessly aligned across all devices.
KEY FOCUS
A particular focus was on the seamless integration of the traditional ordering process into the new customer acquisition of the online portal. Here, we advised and developed a unified, responsive registration process for Lekkerland comprehensively.
KEY RESULTS
Digital ordering process, measurable success
With more than 13,000 customers, lekkerland24 is one of the leading wholesale platforms for filling stations and kiosks. As part of the website relaunch, we significantly expanded the user base and consistently digitalized the ordering process – for greater efficiency and predictable revenue.
